President and Founder
Norm Boone is the founder and president of Mosaic Financial Partners, Inc. Norm has combined an aptitude for financial matters, an interest in life coaching, and a fascination with complex family relationships to help Mosaic become one of the most highly regarded advisory firms in the country.
Norm has been consistently recognized as one of the nation’s best financial planners since 1994 by Worth, Barron’s and Medical Economics magazines. Norm earned his Certified Financial Planner™ professional certification in 1984, after receiving his undergraduate education at Stanford University and his MBA in Finance from the Harvard Business School. He currently is a member of the board of directors for the Harvard Business School Alumni Association of Northern California. Norm has served as the co-chairman of the board of trustees of Saybrook University in San Francisco and as the treasurer of both the Harvard Business School Association of Northern California and the Harvard Club of San Francisco. He is a past President of the San Francisco Estate Planning Council, a past member of the national board of directors of the Financial Planning Association, and has served on the advisory boards of TIAA-CREF Institute, Schwab Institutional, and the San Francisco Foundation.
Norm enjoys sharing his expertise and is a prolific writer. He has been a columnist for Wealth Manager and Technology Today magazines and has authored numerous articles in various publications, primarily on practice management and topics related to prudent investment practices. He is the co-author of the investment textbook “Creating an Investment Policy Statement—Guidelines and Templates” and founded the companion online software IPS AdvisorPro®.
Norm is the father of two successful adult children. His free time is spent playing golf and travelling internationally to far-flung locations on all continents of the world, including Antarctica and the top of Mount Kilimanjaro.
In addition to addressing retirement savings, some advisors would tweak the tax system if they were running the country. Norman Boone, a certified financial planner in San Francisco, would make the cost of health insurance deductible for all individuals.
“Corporations can deduct it as a business expense, so putting everybody on an equal footing would make sense,“ he said. “If this happened, medical care would be more affordable to more people because it would be tax-deductible.“
Guess what: financial planners want you to grill them on their credentials. They want you to take an active interest in elements like their experience, specialties, and means of compensation, because it means you will be an engaged, responsive client. Susannah Snider has compiled a top ten list of questions to ask any prospective planner for US News & World Report, and Norm suggests that consumers should start by asking, “How do you get paid?”
“Money is still a taboo topic generally, so people assume it is ‘rude’ to ask how (and how much) someone is going to be paid,” says Norman Boone, founder and president of Mosaic Financial Partners in San Francisco.
Reporter Brian O’Connell surveyed financial planning experts on how savers can guage whether they are underfunded in their retirement accounts. This is a critical step in retirement planning, one that confounds many laymen. Norm explained his strategy:
Another way to estimate any retirement cash shortage is to know how much you are going to be spending in retirement. “What you spend now is the best guide available,” says Norman M. Boone, founder and president of Mosaic Financial Partners in San Francisco. “Figure that number out and adjust it by expenses that will go away after retirement (such supporting the kids, Social Security taxes, disability insurance and your retirement contributions). That’s your retirement spending estimate.”
Then get clear about what your other sources of income are likely to be, like Social Security, a pension, an annuity, rent from an apartment building or other sources of income, Boone says. “Identify the total amount and subtract those known income items from the expense total, and the result is the amount you will need to get from your portfolio.”
Morningstar has long been known as an objective fund-rating firm. But that's about to change, as Jane Yi Zhang reports for Financial Planning. Norm weighs in:
Norman Boone, president and founder of San Francisco-based Mosaic Financial Partners, also called the offering a “poor move.”
“One of the reasons why Morningstar has been so successful is because of their independence,” Boone says. “Once they join the fray and become a competitor to those they judge and report on, they've given up their objectivity. I see this as a direct conflict of interest for them.”
Is this the age of the ETF? According to a recent study undertaken by BlackRock, it might just become so. Norm weighs in on what makes them increasingly attractive to investors and advisors in this article by Brian O'Connell for InsuranceNewsNet:
“The vehicle is not the opportunity, the part of the market that that particular ETF is choosing to focus on may be the opportunity,” said Norman M. Boone, founder and president at Mosaic Financial Partners in San Francisco.
That said, Boone does view ETFs as being “tax efficient” and being “easy to buy and sell.”
“You can also buy them at any time during the day, whereas mutual funds are priced and officially purchased at the end of the day, after the close of the market,” he said. “For those into trading on the ‘good idea of the day’ this makes ETFs attractive trading vehicles.”
Since founding the firm in 1987, Norm has strategically grown the team of what has become Mosaic Financial Partners to a staff of 18, and has seen his business thrive. He explains his motivation for hiring talent to Ingrid Case for Financial Planning magazine, noting:
“I... have a lot more flexibility, because I have other people I can rely on when a client calls. When I can get away from things, I refresh, and the quality and creativity of my eyes increases.”
Norm shared his take on the elevator pitch with writer Thomas Coyle for this two-part article in Financial Advisor IQ.
The head of Mosaic Financial Partners in San Francisco says he and his colleagues “help people navigate their lives and make good decisions about their money. This simple statement most often leads to other questions and a listing of their concerns, which obviously leads to more detailed discussion.”
NerdWallet asked Norm Boone and Kyle Morgan for more information about the pros and cons of 15-year loans.
“It still makes sense to get the lowest interest rate possible,” Norm said. “Whether for 15 or 30 years, why pay it to someone else if you don’t have to?”
In mourning the creative loss of losing Prince unexpectedly, Norm sees a lesson to pass along about planning for all stages of your life.
“In the absence of a will, any friends, organizations or causes that Prince cared about will most likely be left only with memories. The same could happen after you’re gone if you don’t prioritize estate planning.”
Norm Boone is quoted regarding Schwab’s recent alert to RIAs regarding liquidating the money market holdings in their client accounts.
Norm Boone discusses the importance and value of an Investment Policy Statement, and outlines its necessity throughout an investor’s lifetime.
Norm Boone spins a yarn about the success of storytelling for both himself and his firm.
Norm M. Boone illustrates how the client relationship is formalized through the IPS process.
Norm shares some thoughts about drawbacks to robo advisor platforms.
“It’s not yet clear how this kind of offering is going to be able to fit into a service model we might consider,” says Norm Boone, president of Mosaic Financial Partners, Inc., which manages $575 million from San Francisco. “We know we won’t be able to compete on price because there will always be competition from other robo-advisors offering their services at basement prices.”
Norm Boone on how to set up your financial plan and how to maintain an investment portfolio for the Harvard Business School Association of Northern California.
Norm Boone shares his knowledge about the appropriate length of an IPS and what needs to be said and how detailed the discussion of the selected topics needs to be.
Norm Boone shares his knowledge about why clients benefit from updated Investment Policy Statements.
August 1987 – Present
2002 – Present
2004 – Present
2002 – 2013
2004 - 2013
2001 – 2010
2000 – 2003